- 142 Million: The number of WordPress sites that are currently active
- 64 Million: The number of WordPress sites that are newly launched or renewed in a year
- $143 Billion: Annual WordPress Building Market Size
As of March 2018, WordPress share among all the websites exceeded 30%. In December of 2017 it was 29.2% in the last three months it increased by 1%, this is incredible growth. (Statistics provided by W3Techs) WordPress has a lot of potential and has grown its market share even while looking at the past data.
However, “30%” is just a number. It exhibits the current situation and the ratio of the entire market, but it does not exhibit the potential of WordPress expansion and the market size based on capital. Therefore, when I look at this number, I always think, “What is the reality of WordPress market size?”
With using the estimated numbers, which are publicly available, I attempted to calculate the market size. It is just an estimate, but I hope it close to what the readers have also estimated? I hope you take a look at the estimate I calculated and compared to the estimate you reached. Furthermore, I appreciate if you can give me some feedback on Twitter and/or leave some comments in the comment section below!$140B or More #WordPress Related Market Volume (Estimated) Click To Tweet
- TL; DR
- What is the reality of WordPress market size? – Figuring out the calculation method
- 1. 467M(Million): The number of websites in the world
- 2. 142M: The number of WordPress sites
- 3. 110M (WordPress: 30M): The number of sites renewed in a year
- 4. 44M (WordPress: 12M): The number of sites that are terminated
- 5. 69M (WordPress: 34M): The number of sites that are newly launched
- 6. 180M (WordPress: 64M): The estimate of total websites that are newly launched or renewed in a year
- 7. $143 Billion: Calculate the market size (capital) from above estimates
- $143 Billion. What do you think about this number?
What is the reality of WordPress market size? – Figuring out the calculation method
According to W3Techs, the number has fluctuated as listed below. In the last 5 years, the number has changed from 17.4% to 29.2%. This is an extremely large growth rate.
I would like everyone think about how capital the actual WordPress market has. While there are a lot of articles about WordPress’s market share, unfortunately there are not many articles about how much market capital WordPress actually has. In this article of Freeminus, it is indicated that the market size of plug-ins is more than $1 billion.
It is difficult to calculate the market size out of the blue, thus I am going to take following steps to figure out the estimates. (If you know any other methods, please let me know by leaving me a comment in the comment section below!)
- The number of websites in the world
- The number of WordPress sites
- The number of sites renewed in a year
- The number of sites that are terminated
- The number of sites that are newly launched
- The estimate of total WordPress sites that are newly launched and renewed in a year
- Calculate the market size from above figures
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1. 467M(Million): The number of websites in the world
For this, I am borrowing the figures from Internet Live Stats. What we should pay attention is that active websites are actually 25% of all the websites in the world..
It must be noted that around 75% of websites today are not active, but parked domains or similar.
– Internet Live Stats
As of April 2018, the estimated number of websites in the world is 1,867 million. Thus, the active websites in the world in April 2018 is 467 million.
2. 142M: The number of WordPress sites
With the use of “the number of websites in the world,” multiplied by the WordPress market share, the estimated active WordPress website is calculated to 142 Million.
3. 110M (WordPress: 30M): The number of sites renewed in a year
The increase in the number of WordPress sites in a year is calculated to 142 M – 121 M = 21 Million. However, this is not the number of actually constructed WordPress sites. In reality, there are websites that are renewed and also terminated. Since this is the case, how are we going to calculate these figures?
When I researched these figures, the only thing I found that seemed useful was Orbit Media Studios – “What is the average website lifespan?” According to this source, the average year is listed as 2.7 years.
We took the top 200 marketing websites according to Alexa and looked them up in the Wayback Machine. We looked at the design and structure of each site over many years, and we determined the interval between major website redesigns for each site.
The average website lifespan is 2 years 7 months. Actually it was 2.66 years which is 2 years, 6 months and 27 days, but close enough.
This is the number calculated by the average of top 200 marketing websites in the world. Hence, I believe the actual number is expected to be lower than this. (Though we can predict that the average of the entire sites would not be shorter than 2.7 years.)
At this point, we base the idea of the 25% of all existing sites are renewed ≒ the average renewal year of every 4 years as the base. Additionally, we have the base of the 10% of all existing sites are terminated, to reach the figures below.
If you multiply 25% to the numbers of 2017 January, you can get the numbers below.
- The number of websites renewed in 2017: 442 M x 25% = 110 M
- The number of WordPress sites renewed in 2017: 121 M x 25% = 30 M
4. 44M (WordPress: 12M): The number of sites that are terminated
Similarly, if you multiply 10% to the number of 2017 January figure, you find below:
- The number of websites that are terminated in 2017: 442 M x 10% = 44 M
- The number of WordPress sites that are terminated in 2017: 121 M x 10% = 12 M
5. 69M (WordPress: 34M): The number of sites that are newly launched
Now we have the number of terminated sites so we can calculate the newly launched sites. In order to calculate this, you can calculate by the number of pure increase + the number of terminated sites = the number of newly launched sites.
The finding is listed below:
- The number of sites that are newly launched in 2017:(467 M – 442 M) + 44 M = 69 M
- The number of WordPress sites that are newly launched in 2017: (142 M – 121 M) + 12 M = 34 M
6. 180M (WordPress: 64M): The estimate of total websites that are newly launched or renewed in a year
The list below represents our findings so far:
Let’s summaries the findings of 2017 estimated market numeric values …
- The number of new or renewed websites was 180 M. Of these, WordPress sites = 64 M
- WordPress market share was 64 M/180 M = 35.61%. Thus,
- Website constructed per day was: 64 M/365 days = 175.31 K websites per a day
- WordPress sites constructed per month was: 64 M/12 months = 5.33 Million per a month
64 M WordPress sites built per year – Is this a reasonable number?
Let’s inspect the number 64 million. For this inspection, WordPress Daily Theme Download count is used (obtained with API). In January 2018, the week of Jan 15th to 21st, the daily average of 182,826 themes were download. If we make this count for a year, we can say “182,826 downloads x 365 days = 66.73 M downloads.”
This number also includes the users who downloaded and never used a theme. Furthermore, there are also cases where people download only from WordPress.org and also download/purchase through theme developers or other websites. Thus, we may not be able to get the exact number, but I believe, 64 million seems to be not completely off from the actual number.
Daily Theme Download Counts at WordPress.org
7. $143 Billion: Calculate the market size (capital) from above estimates
Well, let’s convert these numbers to actual totals. As for the market, we base the calculation by the fee required for initial setup (omitting the hosting fee etc.). The preconditions are listed below:
- We assume 50% is used for business and thus budgeted as business
- We assume for initial setup, there is an average cost of $4,500
Based on this above, we estimate the market site of 64 M x 50% x $4,500 = $143 Billion (Annual WordPress Building Market Size)
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$143 Billion. What do you think about this number?
To calculate $143 Billion, these assumptions, 4 variables listed below, are largely influential.
- The ratio of websites that are renewed: 25%
- The ratio of websites that are terminated: 10%
- The ratio of WordPress sites that are for business purposes（with budgets）: 50%
- The average cost of business purpose WordPress sites’ initial setup fee: $4,500
What do you think about these estimated figures? Let me know what you think and let’s have a discussion!